Companies That Suck: Warner Brothers Hates Its Customers, So Does Netflix: Michael Kirschner
11 January 2010
3 Comments
You can find more about this terrible decision by following the link below.
The short of this situation is that Warner Brothers wants people to purchase their movies instead of renting them through services such as Netflix so they will now be delaying their rental availability through Netflix by 28 days.
This is not about this isolated incident. There is a much larger problem occuring today and that is a series of abuses toward the backbone of the movie industry, the customers. All American school children are taught that the reason why Capitalism and the Free Market is superior to Communism is that in Capitalism the consumer votes with their dollar; if the company sucks (to use my term) they will instead “Vote” for another company. Unfortunately if every company has a total disregard for their consumers, then the consumer can’t exactly decide to live without the product. This situation is what consumers are facing when dealing with the music and movie industries. Consumers are faced with no legal options to vote against these greedy companies. They can either pursue the legal option and get shafted by the media industry or they can pursue the illegal option by bittorenting and go to jail (there’s a joke in their somewhere). Consumers must demand that companies return to the ideals of a free market and to accept the idea that they cannot live without their consumers. If companies do not change their ideas then consumers will change them for them.
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In the end, Warner Brothers loses.
Instead of buying the DVDs, people will just download them off the internet. So any revenue WB thinks they’ll gain by doing this won’t be as much as they think it’ll be. All it takes is for one person to obtain a retail DVD, use a ripper/encoder, and an internet connection and the whole world has potential access to the DVD.
Anyone who buys a DVD within a month of release probably would have done so anyway. (e.g Dark Knight, Up). Part of the reason I’m subscribed to Netflix is to see movies I missed in the theaters. If I like it enough, I’ll buy it. But I won’t go out and buy it just to see it because it isn’t on Netflix.
I’m interested in seeing what the effects of this decision will be on Netflix and WB.
It doesn’t affect me much because I don’t usually watch new releases when they first come out anyway. I’m usually way behind on new release rentals. Life the previous poster, I buy the movies that I’m extremely interested in.
If I am correct Netflix made this deal as a way of garnering more streaming content, which is likely the future (and present) of home entertainment. WB on the other hand is just trying to protect its DVD profits. As a long time netflix user I like that there will be more quality streaming content and could care less about waiting an extra month to see something new. I don’t agree that companies marketing and selling their products in a way that they feel will ultimately, in their eyes, lead to sustained revenue is bad. These movies are paid for by the studios and are theirs to sell as they wish. If someone can’t wait a month to see a film and goes and buys it, that is their choice.
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